You accurately diagnose the problem/failure. I think you are on to the solution. Definitely will require a mindset shit around where to spend money and how “polished” the messenger needs to be.
But can you explain “radio”? Do young people listen to radio? Wouldn’t it make more sense to be investing in building podcasts and associated networks and shopping that content into bite sized chunks for TikTok, and instagram?
So glad I listened to this. Such a well-articulated comparison and call to action, Andre. Thank you.
You accurately diagnose the problem/failure. I think you are on to the solution. Definitely will require a mindset shit around where to spend money and how “polished” the messenger needs to be.
But can you explain “radio”? Do young people listen to radio? Wouldn’t it make more sense to be investing in building podcasts and associated networks and shopping that content into bite sized chunks for TikTok, and instagram?
You may appreciate what we are doing @AndWeFeelFinePod on YouTube.