Lets take a quick breath. Today is the day.
To prepare you for the anxious final hours, we’ve assembled our recommendations for how to manage your feeds this afternoon – likely stuffed with rampant misinformation and attempts to delegitimize the vote.
Keep calm. Most election workers and polling places are going to make this election smooth and easy. Don’t scare people out of showing up with any hot takes or conjecture.
Patrol Your Feeds and Group Chats. This is a prime moment for misinformation to spread. Check it. Clear it up. Squash it. We need real time fact checkers so our friends and families don’t get tricked out of showing up.
Stay On. These election officials may try it. But there is a network of organizations organized to defend the vote.
Text/call the Election Protection Hotline if you have any questions about voting in your area. 866-OUR-VOTE (866-687-8683) – English language hotline
Spread the word with this graphic to help calm collective nerves.
Spread the Word
We’ve added a few pieces of last minute tested content to help turnout voters until the very last poll closes. Let’s keep up the energy!
Election Quiz, Movement Labs
Our friends over at Movement Labs have developed a election candidate quiz that helps undecided voters see their policy priorities played out through each candidate. The quiz itself is bi-partisan but elevates hows Trump’s platform comes into direct conflict with kitchen table issues voters care about (economy, immigration healthcare, etc).
How it performed:
✅Voter Shift: It has prompted shifts from Trump to Harris between 1.31% and 5.93% among all voters of color. These results are validated by outside surveys 2 days after respondents take the quiz.
IRA Benefits - HausofAaron , The Payback
Building on the Win Black Model and evolved from our award winning 2022 midterm campaign Black Fahrenheit, The Payback is multi-state campaign designed to shift the public brand of the IRA, by making it’s clean energy savings and benefits real for younger Black and Latinx communities in key swing states (Arizona, Georgia and Nevada).
This ad on IRA benefits was produced in partnership with GA influencer HausofAaron
How it performed:
After exposure to multiple content pieces from the Payback Campaign
✅ Voting: 6% Increase on intent to vote for candidates who will protect clean energy investments.
✅ Awareness: 9% Increase on interest in protecting clean energy investment.
How to Lose a Dictator in 4 Days, Emily’s List
We collaborated with the electoral PAC, Emily’s List to produce an ad series that put Trump’s candidacy in perspective for women voters, where his actions on January 6th, ongoing destructive rhetoric, and disunity has caused heightend discontent.